Logo design for Hive, a pop-up cafe at Christ Church Winchester, a place for university students to hang out, study and enjoy free coffee.
With the name already decided upon, I was limited in my direction of the project, however I knew I wanted to translate the essence of the cafe into the logo, so I drew using coffee, the accidental drips of the espresso inspiring the dots in the final design.
The hand-drawn lines reflect the authentic, home-made feel of the cafe. The logotype was also considered, allowing the design to seamlessly transition across different products.